STEVEN ERICH

CRISPIN PORTER & BOGUSKY


STEVEN ERICH

CRISPIN PORTER & BOGUSKY

Using traditional and non-traditional tactics, Burger King has been getting people talking, thanks to the efforts of some pretty brave brand managers and the folks at CP+B. Steve has been managing the US Burger King business and advising on the brand's expanding efforts globally for the past four years. He is now taking the reins as the director on the Volkswagen and the Microsoft accounts. Prior to his coming to CP+B for the re-launch of Burger King's "Have It Your Way" campaign, Steve worked at creative shops Chiat/Day, The Martin Agency, TBWA and VitroRobertson managing a host of consumer brands, including Timberland, Oakley, Jack in the Box, Taco Bell, Baskin-Robbins, Newcastle Brown Ale, Ketel One Vodka, Cobra Golf, Penn Tennis and Kyocera Wireless.