SCOTT MONTY

FORD


SCOTT MONTY

FORD

The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas. Scott is a marketing and communications professional focused on the digital industry - specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies. Some of Scott's clients include American Airlines, Audi, Starwood Hotels, IBM Healthcare & Life Sciences, Boston Scientific, The Coca-Cola Company, Millipore, Motorola and Kraft Foods, as well as numerous small-cap and start-up ventures. Scott is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them. As Consigliere for crayon, LLC, Scott served as the primary point of contact for clients, representing their interests. But his role elevated his connection with the client beyond a typical account service role, counseling clients with a firm understanding of their industry, a breadth of knowledge of the landscape of new marketing, coupled with a personal approach to deepen the relationship. Scott joined crayon after three years with PJA Advertising + Marketing, a BtoB shop that specializes in the high tech and health sciences industries, where he helped clients with integrated brand campaigns and led an e-newsletter practice for a major client. Previously involved in the managed care and biotech/pharma/medical device consulting space, he has served in a variety of sales, marketing and communications roles. In addition to his marketing background, Scott is an active blogger and podcaster. He writes about issues relevant to the intersection of advertising, marketing and PR at The Social Media Marketing Blog (www.scottmonty.com) and also writes The Baker Street Blog, a literary undertaking, at www.bakerstreetblog.com. Scott has been featured in the Wall Street Journal, has guest-hosted the podcast Marketing Over Coffee, has been interviewed on numerous marketing podcasts, and is a recognized thought leader in the marketing industry. Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Boston area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.