BRUCE ROGERS

FORBES


BRUCE ROGERS

FORBES

A veteran of the online and print publishing industries, Bruce Rogers is the Chief Brand Officer for Forbes, responsible for managing marketing activities for Forbes Media, including its Brand Intelligence Group. The Brand Intelligence Group incorporates its CMO Practice overseeing the group’s creation of content, research and events dedicated to marketing best practices and to champion advertising accountability; the Insight Practice developing custom research; and Brand Insights responsible for external and internal communications and insights for the Forbes brand and its promise to provide marketers with unparalleled access, insight and measurable results for advertising directed to affluent business decision makers around the world. Prior to this, Bruce Rogers was the Vice President of Marketing for Forbes.com. In this position, he was responsible for developing and implementing marketing strategies and programs to build the Forbes.com brand, drive consumer traffic, create customer acquisition and retention programs, as well as initiate research and promotions in support of advertising sales. During his tenure, Forbes.com grew from under 500,000 to 20 million unique monthly visitors. From 1992 until March 2000, Mr. Rogers served as Vice President, Worldwide Marketing Communications for Forbes Inc. In this capacity, he oversaw brand building for the company. He directed marketing efforts for Forbes' growing publishing assets and was directly responsible for Forbes.com's and Forbes magazine's advertising campaigns. In this role he inaugurated Forbes' signature "CEO" Profiles ad series, which in 1995 won a Gold EFFIE award from the American Marketing Association. Mr. Rogers is a member of the adjunct faculty at New York University School of Continuing and Professional Studies and serves on the board of the Business Marketing Association of New York and the advisory boards for Adtech and BPA (Business Publishers Association). He is also an established writer and sought after speaker and presenter on the topics of branding, online marketing and the affluent marketplace. He has a BA in Human Communication from Rutgers University and resides in Waldwick, New Jersey, with his wife and their two children.