The biggest crowd pleaser at TechCrunch50 in Sep. 2008 was a demo by the Japanese startup Tonchidot for a mobile social tagging product it is developing called "Sekai Camera". The Japanese CEO Takahito Iguchi overcame a very noticeable language barrier and deflected serious questions from the judges through sheer will of character. He had the audience roaring in laughter and rooting for him, as he answered lengthy questions about how his service would actually work with brief responses such as "Imagination!" and "We have a patent." When judge Rafe Needleman suggested that Google would buy Tonchidot, he objected: "Never!"