After his studies of media informatics, Sven MarkschlÃ¤ger started working at a well known German brewery in the department for innovative brands. During his activities he was responsible for the digital brand management of domestic brands and drove external and internal projects. Since spring 2007 he started working at the Mast JÃ¤germeister Incorporated Company in WolfenbÃ¼ttel. Since then he is in charge of the department Digital Marketing and cares for all national and international digital measures for the company. Considering the digital approach to the consumers, JÃ¤germeister doesn't pursue a global strategy, but carries out an exceedingly effective local niche policy in over 80 countries. This offers various possibilities in regard of the digital universe.