MARY KEMP BETH
Mary Beth contributes to Forrester's research offerings for Marketing Leaders. She lends a global point of view on the challenges facing marketers: increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing strategy; integrated and ubiquitous marketing; and the changes required of advertising and of agencies. Mary Beth is based in Paris. Before joining Forrester, Mary Beth spent over 20 years as an international marketer, advising and coaching blue-chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault SystÃ¨mes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There, she developed interactive and relationship marketing strategies with NestlÃ©, Unilever, IBM, and Air France. She began her career in direct marketing, working with clients American Express and AT&T.