GUILLAUME DU GARDIER
Guillaume du Gardier is the Director New Media at Ferrero France . His role is to help the company integrating the change brought by the digital and social media world in all sectors of its business, from marketing to corporate or internal communication and sales. Previously, du Gardier was employed as the Director of Online Communications Europe at Edelman. There, he was responsible for online marketing and PR and has worked on developing online campaigns for multinational corporations. As the first French PR blogger, he is a regular speaker at various online communication and social media events. Guillaume du Gardier blogs at Roue Libre and is active on Twitter.