Dr. Peeter Verlegh is Associate Professor of Marketing at RSM Erasmus University in Rotterdam, The Netherlands, where he teaches Consumer Behavior in the MBA and MScBA programs. His research has primarily focused on word-of-mouth and other forms of persuasive communication. His research uses surveys and experiments to study the questions of how and when consumers talk about products, how marketers can stimulate this, and how word of mouth affects consumers. His work has been published among others in International Journal of Research in Marketing, Journal of Business Research, Journal of International Business Studies, Marketing Letters, and the British Journal of Management. He has guest-lectured in Consumer behavior at Copenhagen Business School, ESADE (Barcelona) and Prague University of Economics, and was a visiting scholar at University of Colorado â€“ Boulder.