Laurent FlorÃ¨s, PhD is the original founer of crmmetrix a customer-listening company that builds relationships and drives innovation. Crmmetrix serves Fortune 1,000 clients globally from its NY, Cincinnati, Paris, & Singapore based offices. Laurent is currently an Associate Professor of Marketing at UniversitÃ© of Paris II. Laurent speaks and publishes regularly in both professional and academic conferences and journals ranging on the topic of innovation, social media, and "marketing 2.0" at large and appears regularly in the international press (NY Times, International Herald Tribune, Les Echos, La Tribune, etc.). He currenty seats on the Esomar & Adetem boards and was on the first elected board of directors of WOMMA, the Word of Mouth Marketing Association in the US.