John Bigay is VP Marketing at BzzAgent, the international word-of-mouth media network that helps companies to organize and manage honest, real-world conversations among everyday consumers. BzzAgent's innovative process, platform and programs enable the acceleration and measurement of word of mouth as a marketing medium. John Bigay has 17 years of experience in the media and entertainment industries, with more than 7 years in digital and non-traditional media. Before joining BzzAgent, he was the vice president of marketing for Gannett's Captivate Network where he directed the media company's marketing and on-air programming efforts. Bigay previously held various marketing positions with PRI's Public Interactive, Atmosphere Entertainment, Universal Music and MCA Records.