WORLD ECONOMIC FORUM
Matthias LÃ¼fkens, Associate Director-Media, World Economic Forum, aspires to inspire. After bringing Davos to the world for five years, he now brings the world to Davos through his innovative use of social media, Flickr, YouTube, Facebook, Wikipedia, Qik and Mogulus included. Previously a journalist, Matthias was Baltic States correspondent for Agence France Presse, LibÃ©ration and the Daily Telegraph (1991-96); and later Deputy Editor-in-chief of EuroNews television (1996-2004). In 1991 he founded the In Your Pocket city guide series in Lithuania, now Eastern Europe's premier publisher and provider of city information. In his free time, when not slavishly tracking tech trends, Matthias films and edits videos for his multiple YouTube channels.