The verb "buzzen" has recently become a "buzz" word in The Netherlands. Willem launched Buzzer end of 2004 and is currently looking to expand into other European markets. Before jumping into the brave new world of WoM, he worked for good old Michael E. Porter's Monitor Group, and launched an incubator in 1998 to start his first WoM-related venture in 2000. Ever since, he has been involved in product & marketing innovation, both as a consultant and an entrepreneur. The exposure to new products and its ambassadors, the taste of the raw power of the consumer's opinion left him wanting more of it. Better harnessed, managed and stimulated. Buzzer was something lurking in the shadow of his thoughts and has now become a fantastic reality. He just might stick to this for more than one year... Willem holds a Master of Laws which he uses to sue companies that refuse to work with Buzzer and fully adopt WoM as a marketing tool.